Booth shares and set-up
Preparing for your booth presence is one of the most essential components of your participation and it can be a lot of work. But, don’t sweat it! We’ve got a handy list of tips and tricks as you begin this exciting process! We encourage you to make your set-up just as creative as the goods you are selling. Having a booth at a craft fair offers you the opportunity to set-up your own pop-up shop. It’s fun to approach setting up your booth as you might set up a retail storefront. A booth at Rural Craft Revival provides you with a blank canvas that you can customize with your own furniture, displays, accessories, props, backdrops, decorations and more. If you need more inspiration, please visit our Pinterest boards to see some examples of some exceptional set-ups and displays here and here.
If you are sharing your booth space with another maker, be in close contact with them! This is important for the look and feel of your booth. We send out a booth share email shortly after notifications go out so you can begin planning your set-up as soon as possible. Make sure you connect and discuss all of your plans for the Market and your booth set-up. Maybe there’s an opportunity to collaborate and strengthen the presence of your brands. Get the word out with your audience/fans. Articulate where you’ll be located so it’s easy to find you!
If you are participating in an outdoor Market make sure you connect with your boothmate especially if you plan to share a tent or rent tables. Also, please note that half booths may be oriented with the shortest side facing the aisle, so please plan your booth accordingly.
Booth Design + Set Up
Plan ahead. Don’t wait until the last minute to plan out your booth set up. Always double-check what you signed up for (in your application invoice + application confirmation email) to fully utilize the dimensions you paid for! Practice setting up your booth in your house or yard to estimate the time it takes and troubleshoot. Be flexible. Are you sharing a space with another maker? Consider how this will effect how customers view and/or walk in to your booth. Think of your booth as a mini boutique. Gone are the days of a table with items laying flat. Think of ways to bring customer eyes up (horizontal space). Table risers are a great way to bring allow your customers view your inventory on table. It brings the product closer to eye level. Having a stool or taller chair are also advantageous ways to bring yourself at eye level with your customer at your booth. Decorating your booth with flowers or plants and a sign for your company name will make your booth an inviting, chill and comfortable space. We cannot stress this enough!
Rural Craft Revival operate in indoor and outdoor venues (rain or shine)! If the event is outside, think about how your displays will be affected by sun, rain, or wind.
Will it just be you? Do you have friendly, approachable staff/friends/lovers/volunteers you can schedule? Try to always have a backup just in case – you never know! If you don’t have extra cash to pay for assistance treat your pal to dinner or incentivize them with a trade! Always pack snacks, beverages, meals (if possible), because these Fairs get busy and it’s not always easy to leave your booth when it’s bumpin’.